2009年6月12日星期五
Session Five: Assignment One Question
The small database applies a relational database. The relational database is the primary method for organizing and maintaining data today in information systems. It organizes data into tables, where each table contains lists of rows and columns similar to a spreadsheet. Each table strictly contains information about one kind of object only.
For most databases we will need more than one. For example, we might have a table that stores information about products, another table that stores information about orders, and another table with information about customers. In a relational database, we do not mix information about two different objects (e.g. orders and customers) in a single table."
2009年6月7日星期日
Session 4: Assignment One Question
Explain your reasons, for example, you can describe how well the effective example takes advantage of the Internet's properties (e.g. interactivity, personalization, greater hold on user's interest). For the ineffective ad, you may describe how you can improve on it.
a) Internet marketing has been describled simply as 'the application of the internal and related digital technologies to achieve marketing objectives'. In practice, internal - based marketing will include the use of a company website in conjunction with promotional techniques such as banner advertising, direct email and link or services from other websites to acquire new customers and provide services to existing customers that help develop the customers relationship.
I think that Louis Vuitton "LV" is a particularly effective of Internet marketing.
http://www.louisvuitton.com/web/flash/index.jsp;jsessionid=R10B414GKPJWECRBXUDVAFYKEG4RAUPU?buy=0&langue=zh_CN&direct1=home_entry_cn0_entry_cn0
Pull marketing
It is usually the customers who begins and process of contacting the company. The customer often seeks information on web site and ' pulls' the marketing message towards them. We can find that different goods and services (e.g. accessories, fashion jewelry , hot stamping & painting and etc.) which they provide in website. For example, when we want to buy a "Monogram Canvas" bag. We can click in the collection, we can see that there are many kind of bags to choose it. When we click "speedy 30", it shows bag details (picture, size, design,
function, details and products id number). It is easy to find all information in website.
Information provides (e.g. address, phone number,opening hours and what products provide in shop). Customers will know all information in website.
One-to-one
It is possible to send personalized or targeted offers based on the customer's profile, needs, location and behavior. They recomment customer to set up account. So, we can subscribe to the Louis Vuitton Newsletter and receive all their latest updates. Also, we can create a wish list of products to keep between visits to their site.
Hold on the user's attention
Some forms of online marketing communications can succeed in catching and holding the user's interest, such as rich media ads and videos.
We can see more videos (e.g. Fashion show and product process).Customers will know the fashion trend and lastest products.